Google I/O AI Announcements and Implications for Marketers
Google just made some huge AI announcements at Google I/O—some of which could have big implications for marketers and business leaders.
- Gemini 1.5 Flash, a new model that Google says is just as powerful as 1.5 Pro, but much faster and more efficient.
- Gemini 1.5 Pro’s context window has doubled to 2 million tokens. Gemini 1.5 Pro with 1 million tokens (the current context window) will be available to Gemini Advanced users.
- Related to context windows, CEO Sundar Pichai said that Google is “on a journey towards the ultimate goal of infinite context.”
- Gemini 1.5 Pro will be infused into all Google Workspace apps sometime in the (hopefully) near future, which means it will be able to find and use files across Drive, summarize and search emails, and help you be more productive across Docs, Sheets, Slides, and Gmail.
- Google announced Project Astra, AI that can see and understand the world around you using your phone’s camera. The company’s demos of Astra show it answering questions about what it sees and remembering object locations.
- Google Search is getting a controversial overhaul as AI Overviews (formerly Search Generative Experience) are rolling out to all users in the US for select searches. These are AI-generated summaries of certain types of search results that appear before the traditional list of blue links in SERPs.
- Google is releasing Gems, a way to create custom chatbots in Gemini (just like OpenAI’s GPTs).
- Veo is the company’s answer to OpenAI’s Sora video generator. Veo generates 1080p video from text, image, and video prompts.
- The company announced its newest TPU (tensor processing unit) chip called Trillium, which provides a 4.7X improvement in compute over Google’s previous version of chips.
How ParrotGPT Can Help
ParrotGPT can provide AI Chatbots solutions that can assist businesses in implementing advanced AI technologies like those announced by Google at I/O. With ParrotGPT, businesses can leverage chatbots for customer service, automation, and improving productivity. Contact us to learn more about how ParrotGPT can help your business thrive in the age of AI.